Who knew? Better than the cotton gin? More important the discovery of electricity? Yup, the hot dog. America's contribution to the world's quinine. And Ball Park, with help from Y&R New York, would like us to meet the brand's Park's Finest hot dogs, made with 100% beef, no nitrates and "infused with bold premium seasonings."
Let's be honest. Hot dogs taste awesome. But let's also be honest. They aren't really food. They are a collections of scraps that were trimmed off actual pieces of meat with a bunch of chemicals added then formed by machinery into a phallic symbol and sold off as perfectly healthy summertime cookout fare.
Hoping to latch itself onto the belief that any video with cute pets will go viral, Pedigree, with help from Colenso BBDO, is out with a video featuring cute puppies that's part of its Adoption Drive. The brand will donate any YouTube advertising revenue generated from this video's views and earmark it for feeding dogs in need.
So all you have to do is watch the video, send it to your friends, your mother, your sister. your old girlfriend and your grandmother and get them all to watch it and automagically, money will be generated for a good cause.
Nothing like one brand using other brands' money for its own cause.
While there have been some amazingly powerful safe driving PSAs from all over the world, most of them resort to the dramatic, real-life trauma of the crash (see the all-time classic here). But this entry from Honda takes a different approach.
The automotive brand has enlisted the power of emoticons to convey its message with a new social media program aligned with April's Distracted Driving Awareness Month to call attention to the dangers of texting while driving. In support of this first-ever National Highway Traffic Safety Administration (NHTSA) initiative, Honda is launching the "Thumbs Up" (#thumbsup) social media campaign to reach young drivers by using emoticons along with a video that illustrates the importance of safe driving.
Of the effort, Honda CVP and GM Jeff Conrad said, "Honda's 'Thumbs Up' campaign is designed to resonate with a diverse group of younger drivers to raise awareness of the perils of texting while driving. Honda is deeply concerned about the safety of all of our customers and we remain committed to enhancing the safety for all of those on the road."
As part of the campaign, still images and GIFs will be used on Honda social platforms providing information about distracted driving and tips on ways to stay focused while driving. Corresponding downloadable mobile wallpaper and banners will help remind drivers not to text and drive.
The campaign includes a hispanic element as well.
Nine years after changing it's name to JWT, the agency will, once again, be known as J. Walter Thompson. While the change was planned for later this year, WPP's Martin Sorrell let the change slip at a breakfast event Monday hosted by the Wall Street Journal.
Sorrell shared with the audience that the agency has been "talking about rebranding" and said the J. Walter Thompson name is "immensely powerful" and that a return to the name would be "a slick and good move."
Back in 2005, JWT CEO Bob Jeffrey explained the change to JWT saying, "We are now living in a world where the consumer is savvy, time-conscious, easily distracted and in control. Today's consumer is totally at odds with dumbed-down, formulaic, repetitive, voluminous messaging. Our greatest value to clients is our ability to recognize a changing world in which the customer is king, the currency is time and the rewards are measured in the length and strength of relationships. This understanding defines our role, purpose and belief."
Hmm. Does that mean that the the new (old?) J. Walter Thompson is going back to "dumbed-down, formulaic, repetitive, voluminous messaging?"
We hope not. And neither does Jeffrey who said "this is a year of reigniting the values and soul" of the agency.
Of Sorrell stealing his thunder, Jeffrey magnanimously said, "Maybe he just couldn't help himself."
AdWeek doesn't like the new Miller High ads and neither do we. While Gabriel Beltrone does an exquisite job of explaining why the ads suck, we'll be more blunt. They come off like some copywriter's hipsterific dream of cool as defined by a sort of fuck you sensibility to the fact losers who drink Miller High Life can't afford to get out of the pool hall and make something of themselves.
Rather, they'd prefer to spew a stereotypically Millennial "I don't give a shit" tonality -- with "we're so cool we're in black and white" 'tude no less -- that just wants to make you punch Rich for his lame attempt at wry wit and self-importance.
Too harsh? Go read Gabriel's take. She was much nicer.
In April of 2013, Dininyls frontwomen Chrissy Amphlett died from breast cancer after an ultrasound and mammogram missed the cancer. Later, Amphlett found a lump on her own through self-examination.
It's said that her dying wish was to have the 1990 hit, I Touch Myself, be a reminder to all women to check themselves regularly for signs of breast cancer. The Australian advocacy group, Cancer Council New South Wales, took it upon themselves to work with supporters and other singers to create this new version of the song.
Participating in the creation are Olivia Newton-John, Sarah Blasko, Connie Mitchell, Sarah McLeod, Katie Noonan, Little Pattie, Megan Washington, Deborah Conway and Suze DeMarchi.
The song, always strangely sexual in tonality., takes on an entirely new meaning with this PSA effort that's tru
Well now at least we know Chatroulette is still thing. Who knew? We can thank Spanish ad agency VCCP for reminding us with a testicular cancer awareness campaign which made use of the chat services primary feature; guys who have no problem self-pleasuring themselves on camera.
The campaign video shows a young woman video chatting with guys willing to reveal themselves through the webcam. The woman encourages the guys to touch themselves and towards the end of the video -- when things are getting hot -- the message is delivered, making men face their own contradiction: if you show your parts to millions of people, why don't you show them to your doctor?
The agency chose Chatroulette because, according to Rocio Nogueroles, President of AAA Cancer, "Testicular cancer is the second most common cancer among men between 15 and 45 years old. 95% of cases detected on time can be cured without problems."
Duval Guillaume has launched a new international print campaign for TNT. The agency developed 4 new images which ask us to imagine how life becomes more interesting when you add some drama to it.
If you recall, the agency famously launched the Add More Drama with a stunt in Belgium that literally added all kinds of drama when people pushed a button.
These new images will initially be used in Germany and Mexico, and later in a number of other countries.
Poking fun at gamer marketing and culture, Digital Kitchen and Cards Against Humanity launched Pwnmeal Extreme Gaming Oatmeal this past weekend during the Pax East gaming conference in Boston.
Screens around the venue played an ad in which ripped athletes would down the oatmeal in slow motion as well as rub the stuff all over their bodies.
Of the stunt, the agency said, "The concept may sound ridiculous, but it's not far off from the realities at these conventions. Gamers are hit with marketing for everything from caffeinated gum to beef jerky."
Yes. the Product is fake. On the faux site for the product, you can check out the product's flavors such as Strawberries and Carnage, No Scope Headshot Blueberry. MOBAnana Bread and Cinnamon K/D Ratiomeal.
Remember when beer was just this thing you drank on Saturday afternoon after you'd finished cutting the lawn or simply wanted to hang with a few friends at your favorite bar?
Well, thanks to modern marketing, beer isn't beer anymore. It's a lifestyle! Yes, a lifestyle. You don't just consume beer any more. Nope, you consume the lifestyle the beer brand's marketing team has created.
Trouble is, trying to live these epic lifestyles just makes one feel inadequate since most of us are never going to achieve the epic awesomeness we see in beer commercials, particularly this fast-paced collection of achievers who are part of a new Amsterdam Worldwide-created campaign for Warsteiner beer.
In celebration of the opening of Rocky on Broadway, Peanut Butter & Co. has launched the Knockout Peanut Butter Smoothie Sweepstakes.
Peanut Butter & Co. teamed with four food bloggers to create new smoothie recipes using peanut butter. From Monday, April 14, 2014 to Friday, May 9, 2014, consumers are invited to vote for their favorite peanut butter smoothie recipe at Facebook.com/peanutbutterco and www.KnockoutPeanutButterSmoothie.com for a chance to win two tickets to see Rocky on Broadway and a year's supply of Peanut Butter & Co. peanut butter (50 jars).
There will be four week-long entry periods, during which winners will be randomly selected, totaling four winners by the end of the promotion period.
We had no idea Rocky had hit Broadway. But apparently the reviews are really good. What would Sylvester Stallone think?
Well after dumping the baby, E-Trade wanted something different. And Ogilvy is delivering different. After kicking off with Epic Musical in which people break into song because they are Type E people, Ogilvy has given us Frank Underwood.
OK, it's not Frank Underwood, it's Kevin Spacey being, well spacey in yet another goofy ad about Type E people. In this ad, Spacey is a talent scout for Type E people and while he isn't channeling Frank Underwood, you can't help but see a mischievous Frank inside this E-Trade version of Kevin Spacey.
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