This! This is how you sell a smartphone! Who knew?
Yes. You get a super hot looking woman and have her prance around her apartment as if she's about to have sex with herself. You make sure she stares longingly at herself in the mirror, bites her lower lip, runs her fingertips over her breasts and down her thigh, squeezes into a pair of tight jeans and iron her shirt in an ejaculatory orgasm of steam.
And then you have her pull her phone out of the shirt pocket she just ironed over because, well, the phone is so slim she didn't even know it was there.
The ad was running in the UK before Britain's Advertising Standards Agency banned it for being sexually suggestive and a breach of the UK Code of Broadcast Advertising.
Of the ruling, an ASA statement read, "The ASA noted that much of the ad focused entirely on the actor in her underwear, including scenes that featured several close-up shots that lingered over her breasts, buttocks and lips, which we considered were sexually suggestive. Additionally, this was heightened by the suggestive nature of the music and voice-over and further reinforced because the focus on the woman bore no relevance to the advertised product."
As is always the case in these situation, the marketer, Kazam, defended the ad saying it was meant to be "tongue and cheek." Hmm. More like drooling tongue and bootylicious ass cheek.