In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky.
This might be the only time an office move is worthy of news coverage.
To prove that Montana's Best of BBQ Sampler event is irresistible, the Montana's team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked.
Created by Vancouver-based ad agency One Twenty Three West, Montana's surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services.
"We thought the best way to create awareness of the new Best of BBQ Sampler Event at Montana's would be to literally bring the BBQ food to people in a creative way," says Scot Keith, Founder and Managing Director, One Twenty Three West. "It allowed us to create a number of great content opportunities and was a lot of fun to do."
Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men's skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo.
But the bartering didn't end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ.
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.
Smart marketers now focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand.
Download this white paper now to see how Ben & Jerry's, Hollister and KPMG made perfect use of Paid, Owned and Earned media.
As thousands of Comic-Con fans deplane, the first thing that they'll see won't be a promo for the next Avengers film or The Walking Dead but a huge graphic cartoon of a captive orca with SeaWorld's CEO in his mouth. The display, which urges convention goers to steer clear of SeaWorld because of marine-mammal cruelty and confinement, is a joint project between Bluewater Productions and PETA.
The installation greets passengers on their way to baggage claim at the center of Terminal 2. The creative reads, "He will let you go if you let him go."
Of the work, Bluewater Founder Darren Davis said, "Comic-Con fans love blood and guts when they're fake, but at SeaWorld, it's all too real for comfort. The orcas are desperate to be free. That's why trainers have been killed, and that's what we're depicting in this campaign with PETA."
PETA Senior VP Dan Mathers adds, "SeaWorld has been in a free fall since Blackfish premiered -- attendance is down 13 percent, investors are dumping millions of dollars in stock, and bands are canceling concerts at the parks."
I'll be honest, I've been to SeaWorld and have seen the Shamu show. It is awesome. And as much as I loved seeing the show -- and elephants at Ringling Bros. Barnum and Bailey -- it's not the kind of entertainment I'll be frequenting in the future.
Fact: Boobs bounce when women run. Fact: Society thinks bouncing boobs are somehow offensive. So what happens when a woman wearing a strapless top jogs along the beach -- in slow motion...as Chariots of Fires plays -- while her boobs bounce uncontrollably all to sell a "strapless" fitness tracker from TomTom?
The ad gets banned, of course. Somehow, a woman's natural assets are offensive to some. Perhaps they've never taken a course in physics which would have informed them that motion and gravity tend to have an effect on things. Perhaps they fail to realize that boobs are just a natural body part that all women possess that shouldn't define them any more than the size of one's finger does.
Alas, breasts have a stigma. They are equated with sex and many feel anything other that well concealed breasts just scream, "I'm a sex object and all I want is sex 24 hours a day, seven days a week."
And this is why ads with bouncing boobs get banned