Supposedly the Tao of Badass knows all there is to know about getting women to fall under your spell and turn into a puddle of desire at your very presence. But Bravo also seems to think it has all the answers as well with it Online Dating Rituals of the American Male, a new series premiering March 9.
Buzzfeeds's in on the promotion with a post entitled The 10 Types of Guys You Find On Every Dating Website.
Also floating about the interwebs are a series of videos highlighting the various male stereotypes women encounter when dating.
Buffoonery at its finest.
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It's funny how a logo change can incite more online hyperactivity than, oh, Russia invading Ukraine of the crisis in Syria. Actually, it isn't funny. It's just plain sad but that's what we've turned into; a country that bitches about inane, meaningless bullshit rather than important world event.
But since we're not CNN and our mission is to report on all things marketing and advertising, it's out duty to cover the hubbub that surrounds Olive Garden's new logo.
To say the least, the new logo has not been well-received. While the new logo now actually has an olive branch in it instead of a -- WTF -- grape vine, it's, shall we say, lacking meat.
By lacking meat, we mean there's no substance to the new logo. The previous logo, tacky as it was, at least had some substance to it, some texture. Some depth. OK, yea, now design is all about flat but it shouldn't be all about 5th grade art class either.
In an effort to turn around declining visits, down 13% in December, and plunging sales, down 5.4%, the chain is grasping at straws (olives?) to turn things around. The new logo, in the words of Darden Restaurants executives is to create a "brand renaissance."
More like a funeral march.
Much like the Gap logo change debacle four years ago which caused the brand to revert to a previous logo, Olive Garden likely should have left well enough alone. The original logo might have sucked but no one cared.
Perhaps heeding the "if it ain't broken, don't fix it" mantra would have been the right decision for Olive Garden. At least that way, people could have gone on ignoring the brand much like they do every other brand that just stays its course.
By now, many of you have seen a video called Belief which asks us to believe that hoverboard technology has been invented. The video begins with Christopher Lloyd (who played Dr. Emmett Brown in the series) arriving in a Delorean.
The video, which promises what we are about to see is real, features Terrell Owens, Moby, Tony Hawk, Schoolboy Q and Bethany Cosentino, gleefully hypes the the technology "invented" by a company called HUVrTech.
Clearly, it's fake. That's not in question. There are plenty of clues throughout the video allowing any sane person to come to that conclusion.
But what is it promoting? There's been talk of a fourth Back to the Future movie for years. Could it finally be happening and could this be a viral stunt for the movie? Perhaps.
Nick Statt, who wrote a lengthy article on the video, said,Whatever the purpose of this, Internet debunkers were quick to suss out the source of the video's production. On the online portfolio site of Lauren Biedenharn -- a costume designer and an artist based in Los Angeles where, as well as being the home of Hawk, Schoolboy Q, and Consentino, the video was shot -- the most recent line of her resume reads, 'Commercial: Back to the Future HUVR BOARDS.' Her employer and the producer of said commercial: comedy video Web site Funny Or Die."
That resume reference seems to have been deleted which is an even more telling sign something's going on.
With upwards of 4.3 million views, the video, whatever it's for, seems to have accomplished its goals, whatever they may be.
UPDATE: As the resume hinted, it's the work of Funny or Die. But no connection to a Back to the Future movie.
Don't Panic is out with a powerful Save the Children PSA which calls attention to the crisis in Syria by examining what would happen to a girl in London -- one second at a time -- if the crisis came to the UK.
The 90 second video, which begins with the girl's birthday and ends with her next, starts out lovingly enough with shots of warm family life. It then shares the tragic changes to the girl's life were the crisis occurring in her own back yard.
The video ends with "Just because it isn't happening here doesn't mean it isn't happening."
The work coincides with the lead up to the third anniversary of the crisis
Yes, you read that right. Porn site Pornhub has launched its Creative Director Challenge, a competition soliciting high-quality, "safe-for-work" designs for an upcoming multimedia advertising campaign. The winner of the challenge will be rewarded with a one-year paid employment contract as the official Creative Director of Pornhub.
Interested parties should check out the challenge site (a totally safe-for-work Tumblr site)
And there a full-on creative brief for you to review as well:
The creative brief
Traditionally, porn has been a taboo subject - but the fact is, over 35 million people visit Pornhub.com everyday! How do we reach the next 35 million? We need a national advertising campaign that can be channeled through mainstream media. We need to spread the word that porn has something for everyone, and Pornhub should be your go-to site for free videos whenever and wherever you want.
Why is this a challenge? As opposed to internet advertising, where you can show some nudity and people will click, conveying our message through mainstream media will be challenging. We need to promote Pornhub through a G-rated ad campaign without risk of offending, while still being a bit cheeky and fun.
The winning ad campaign will need to take these concerns into consideration, while clearly promoting the Pornhub brand and logo. Download the Pornhub branding assets package.
- The ad must be G-rated and "safe for work". It can be a Print ad (for magazine, newspaper), billboard or other signage, or a storyboard detailing a TV commercial or viral video.
- The Submission must be in jpeg, png, mov, or mp4.
- The Submission must be in English.
- The Submission must be G-rated and deemed "safe for work" so that it may appear in mainstream (non-adult) advertising mediums.
- The Submission must include a text description detailing your vision and what type of advertising medium(s) you feel it would be appropriate for.
- The Submission must be an original advertisement for Pornhub.com and must include the official logo. Download the Pornhub branding assets package.
- You may submit up to six (6) entries. Submissions must be different and not substantially similar.
- To enter you must be at least 18 years of age or older as of date of entry.
OK this is a little cheesy but you have to admit, these bathroom prankvertising stunts are pretty funny. This one's far milder than the one that scared the shit out of people for a drunk driving campaign.
OK so Spanish agency Shackleton created a bathroom prank for its client Henkel whereby women where encouraged to flush a toilet before using it. When flushed, the walls of the fake bathroom would slide back revealing a tropical paradise filled with shirtless men, members of the Balls Dream Band, who serenaded the women about...a cleansing foam with anti-limescale formula, dirt protection and...ooo...extra freshness
Just what a woman wants to be reminded of when she looking for a moment of peace: that she really should be back home cleaning her kitchen and scrubbing her toilet.
Apparently, the stunt is being conducted in 28 countries.
And don't think we didn't notice that phallic foam ejaculation either.
Video intelligence company BrandAds today shared results of its Oscars Ad Effectiveness Study where the company surveyed 38,369 participants to determine the effectiveness of airing ads during the TV broadcast of the 86th Academy Awards.
The study reveals that American Express was the most effective of all the brands that advertised during the show based on a 61.74 percent increase in consumers' likelihood to purchase one of their products. Sprint and Lunesta followed closely behind with 50.67 percent and 48.35 percent increases, respectively. And, shocker, Cadillac is in the top 5.
Of the study, BrandAds CEO Avi Brown said, "With an average of 40.3 million viewers tuning in last year, demand for advertising inventory during the Oscars was at an all-time high this year, causing ad prices to reach record prices. The cost for a thirty-second spot is rumored to have run brands a lofty $1.8 to $1.9 million dollars, and our intention was to scientifically answer the age old question, 'Is it worth it?'. The BrandAds Oscars Ad Effectiveness Study shows that the investment was absolutely worth the money - for some brands more than others."
The five most effective Oscars advertisers for 2014 based on increase in likelihood to purchase are:
1. American Express (61.74 percent)
2. Sprint (50.67 percent)
3. Lunesta (48.35 percent)
4. Cadillac (47.22 percent)
5. Chevrolet (44.21 percent)
Additional findings from the survey include:
- While extremely successful on social media, Samsung only ranked 18th in effectiveness out of the 20 brands that advertised during the Oscars. Due to consumers' high likelihood to purchase a Samsung product prior to the Oscars, the increase in likelihood to purchase was only +12.35%.
- Female consumers' increase in likelihood to purchase the advertised products or services was 55.24% greater than that of male consumers.
- The increase in likelihood to purchase advertised products or services was 31.76% greater among consumers under the age of 18 than the average increase among consumers over the age of 18.
- The increase in likelihood to purchase advertised products or services was 26.59% greater among consumers whose household income is $0-50k than that of consumers whose household income is greater than $50k.
The full results from the study can be found here.
This must have taken a lot of work. We can't imagine the lengths to which Saatchi & Saatchi South Africa went to in order to create this sweet smelling garbage truck it used to promote Tuffy scented trash bags. It must have take a Herculean effort to sweet up this ride.
But, it seems, they achieved their goal in what is one of the wackiest stunts we've seen. Yes, thy converted a garbage truck into an ice cream truck with a giant blob of melting ice cream on top.