Social media intelligence and marketing company Wayin conducted a study of 200 director level and higher marketing professionals who are currently practicing real-time marketing.
Real-time marketing has matured since Oreo dunked their cookie in the dark and has become an integral component of a brand's marketing strategy. In fact, 98% of respondents report positive return on their real-time marketing efforts; 89% of respondents have fully tied their real-time marketing efforts to measurable business goals; 56% believe real-time marketing help build customer relationships; 59% plan to increase their real-time marketing budget in the next year.
But, 40% of real-time marketers do not take action around timely news and trends regularly and 60% execute social media content creation on their own social channels rather than, in addition, via other marketing channels indicating there is room for improvement.
Download the report to get an overview of the real-time marketing landscape, find out which strategies tactics and tools successful real-time marketers are employing, learn what percentage of real-time marketers' budgets are being spent on the practice and how well-versed real-time marketers are measuring the impact of their efforts and how they are calculating ROI.